A research was carried out by Harvard Medical School, USA, and the University of Chieti, Italy, the team looked into the “lipstick effect” among 186 female undergraduate students.
Female undergraduates were placed into different groups and given a series of tests to complete, which consisted of answering multiple choice questions about a chapter from a general psychology textbook. Before taking the test, members of one group were asked to apply makeup, another group listened to “a positive music excerpt,” and a third coloured a drawing of a human face. The team believed that those wearing makeup would experience the greatest boost in positive feelings, and therefore would perform better in the tests than the other two groups.
The “lipstick effect” is a known psychological phenomenon in which wearing makeup can give individuals a confidence boost by making them feel physically attractive, increasing the feeling of self-esteem, attitude, and personality.
Not only this, wearing makeup can also improve the cognition skills. Cognitions skills are the mental action or process of acquiring knowledge and understanding through thought, experience, and the senses, like: perception, awareness, learning, understanding, reasoning, thinking, (conscious) thought.